Founded in 2013 by Louise Kelly and her good friend from Columbia Business School Lara Hejtmanek, Glowstone Consulting has expanded from its roots serving small businesses and nonprofits in the NY metro area to working with organizations across the country. Now based in Boulder, Colorado, Louise continues to provide top quality website and CRM services at affordable rates, leveraging her decades of technology and business expertise.


Louise has been working in technology and marketing for small entrepreneurial organizations since 1994. She spent nine years at the non-profit organization ARTstor, helping them with a wide range of technology, market research and strategic planning efforts, including running a multi-year customer satisfaction survey and leading a major CRM system migration. She also developed expertise in email marketing while serving media and travel clients at Bigfoot Interactive and database management expertise through her role managing data quality and implementing a CRM system at Bentley Systems. While raising her young children at home for several years, she did extensive volunteer work for local organizations including building websites, managing databases, and leading successful fundraising events. At Glowstone Consulting, she has developed expertise in WordPress website development and CRM system implementations with NeonCRM and Salesforce (specializing in NPSP and Click & Pledge integrations). She is an official partner with both Neon One and Click & Pledge and is a certified Salesforce administrator. She holds a BA in Political Science from Williams and an MBA from Columbia University. In her free time, Louise enjoys trail running and hiking with her husband and two hound dogs.

Why the name ‘Glowstone’?

  • “Glow” reflects our ability to shed light on our clients’ work – through strategic insights or improved operational efficiency.
  • ‘Stone” to reflect our hope that, by helping non-profits and other good causes, our work will have a positive ripple effect on society, like a stone dropped in water.
  • “Glowstone” – a valuable element in the game Minecraft, which our sons were obsessed with when we founded the company!